Novikov Mayfair

I recently celebrated my birthday at Novikov in Mayfair with my sister, and while the experience had its highs, there were definitely some aspects that didn't quite live up to expectations. Let's start with the positives—service. The staff at Novikov were absolutely exceptional. From the moment we arrived, they were attentive, polite, and made sure we had everything we needed throughout the meal. The service alone truly elevated the experience and made us feel welcomed and cared for. However, when it comes to the food, I was a bit underwhelmed. I found that several dishes lacked flavor and really needed a little extra seasoning—salt in particular. It was disappointing, especially considering the reputation the restaurant holds. While the presentation was lovely, the food didn’t quite hit the mark for me. In terms of value, Novikov definitely feels overpriced, likely due to its prime Mayfair location. I understand the appeal of dining in such a sought-after area, but for the price, I expected more from both the food and the overall atmosphere. Speaking of atmosphere, I felt that the ambiance could have been a bit livelier—while the space itself is chic and upscale, the vibe felt a bit too subdued for a celebratory occasion. Overall, while the service was remarkable, I don’t think the food or overall experience justified the steep price tag. It was a fine dining experience, but not one I’d rush to repeat.

Food here is good but that’s about it, it’s certainly a dining experience and service is very good. The raw veg nibbles u get when you sit down are a nice touch! Not quite the place to have any meaningful conversation, music is pretty loud! But the restaurant is nice, great decor, really enjoy going to the back where they have a mini fresh food shop type thing going on! There is also a lounge for drinks!

My boyfriend and I went last night to have a late Valentine’s dinner and we had such a bad experience. The waitress “or assistant manager 😏 Bee / Pee probably using a nickname” was taking our order. The order was wrong and on top of it she was so rude. We ordered some sushi where the seaweed was so hard and chewy and the whole Gilt bream head that we ordered end up being silver bream and on the bill put as besugo. My boyfriend was paying and I just asked for the bill to check something and saw that. When we ask the waitress she said that it’s the same price 🤔So she served us silver but charged us the price of the besugo btw is not the same price. When we asked how many grams was the fish she arrogantly said 800 grams. I am a fun of fish and been pescatarian for 2 years before and I know what 800 grams fish looks like. And the cherry on top of the cake was when she told my boyfriend that “WHAT U EXPECT “ like we never been to a restaurant in Mayfair and we can’t afford, very disrespectful. In fact we just been to your Italian one few months ago and it’s a huge difference between the two of you. Such a bad experience and low quality customer service from some of the staff. Will never go again even if it’s free. Just the name not what we customers expected, extremely disappointed.