Fuwa Fuwa Russell Square

Three words: Delicious cloud heaven There are many moments that I am completely blown over by the taste of certain foods. But there are fewer times when the food has left me near speechless when it comes to its presentation and taste. I had long researched a decent location for the fluffiest of Japanese pancakes and decided to take a gamble on this well-reviewed location. Having navigated through London, journeying by foot and rail to find this place of legends and delicate fluff, I finally came across the minimally decorated Fuwa Fuwa. Located in the Grade II 1970s shopping centre, a little bit out of the way of the busier parts of London…. at first glance it doesn’t look like much. But I can assure you it is beyond worth visiting. Surrounded by reminders of fluff (there are liberal placements of cotton on shelves and plant pots), one is presented with the softest, most fragile of pancakes. It arrives jiggling and covered in chocolate and a smattering of sugar, but it is beautiful. Not only is its appearance art itself, but the moment one bites into the pancake cotton, I do believe this is the closest one will ever get to consuming a literal cloud. Every mouthful melts on your palette and I can only describe it was one of the most magical dining experiences that I have ever had. To quote one noteworthy film: “It’s so fluffy I’m gonna DIE!” Honestly, a complete must-visit for London.

Absolutely amazing, i've never had anything like it. It was expensive but I think it's worth trying once. The iced coffee was pretty small for the price but tasted great. I think the waitress gave our food to the table next to us as we had the same order and ordered before they sat down, but other than that I loved it. Only one toilet but was clean inside.

Pancakes looked good but tasted average. Drinks took very long to come, by the time we got our drinks we had finished the pancakes already. They were also served in paper and plastic cups which we thought were unusual for eating in. The interior decor of the cafe was very basic, looked like not much work had been put into it. Overall dining experience could be improved.