Mamasons Kentish Town

Cannot fault the food. I have been here so many times over the years, and the ube bilog is one of my favourite sweet treats without a doubt. What I cannot stomach is the service 😖, I really don’t enjoy sitting in there to eat. As I mentioned, I have been so many times - as recently as yesterday (which is why I’m writing this) with friends, with my other half, and the vibe is consistently super uncomfortable because of the service. The people who work in there are rude. When you enter, they will acknowledge you with a lukewarm greeting but that’s where it ends - they are far more interested in chatting with each other or their friends behind the counter than provide any kind of service at all. They don’t engage in any chat - even light joking or even compliments - it very much feels like they are tolerating you until you go away lol. They also come off very judgy, cut you looks, look at you and mutter to each other and laugh, and generally make it a very unwelcoming environment which you need to ignore to enjoy yourself and your food. Consistently over the years I have also noticed they tend to all disappear off downstairs for prolonged periods too, leaving you unattended inside for 15+ mins at a time.. I feel someone should probably be on the shop floor at all times for service + health and safety? Don’t get me wrong, it was kind of a welcome break to not have them around for a bit 🤣 but we waited a while to order more stuff and genuinely weren’t sure if anyone was even in the building. There have been times in the past that the service has been ok, but I’d say out of every 10 experiences, probably 2 have been “acceptable” service wise. Mamasons, your food is awesome, but the service really discourages patrons from wanting to return. If you sort it out it would be a huge improvement

Arguably top 3 if not one of the best ube ice cream I've tried in my life. No contest about that. The place is a bit small and the lines can be long during peak hours but it is so worth the wait and slight hassle. The warm matcha brownie topped with ube ice cream was phenomenal.

0 stars for customer service. I have frequented this place over the years whenever I'm in town. I'm a Malay Filipino born and raised in London, raised with traditional Filipino and Asian values such as respect for elders and people. We came on Eid (6th June 2025 ) to cap our day with some delicious ube ice cream, and lychee and mango sorbet. All of which are excellent. However, the service was rude, sarcastic and inhospitable. I will not return with my custom. I jokingly asked if this was really the world's first Filipino ice cream parlour as stated on the side of the ice cream fridge. My Mum who is a retired NHS worker and now in the Philippines asked about the owner of the café and where abouts from the Philippines they're from. We were being conversational and genuinely curious. The two members of staff (a young Filipino man, and a young Asian woman) were sarcastic, rude and abrupt. I was with my Mum, kuya, sister in law, niece and nephew both who are children. It was shocking and I left with a bad taste in my mouth. I kept silent as it was evident they would not have understood being told off, and I didn't want to ruin the time for my family although it was already affected. This is not the impression anyone should have of London customer service and definitely not of Filipino traditions. I wrote this review to give constructive feedback, as I support the team behind all these fantastic ventures, but the front line staff must be trained and advised. I hope the leadership read this. Us being told by these staff that they're not historians, and don't know the owners well enough to know where abouts in the Philippines they're from is not a big deal, but when told this with cut eye and sarcastic tones and then blatantly looking at each other pleased with themselves for being rude in our face, is an insult and provocation to say the least after paying in support of local businesses of the diaspora. I have told everyone I know. That's how things roll. Word of mouth. You may continue to do business, but you lost some business too. Wishing the owners all the best with these challenges. Salamat!