The Halal Opportunity

Spending on Halal food and beverage represented 8% of the UK's total food and drink spend in 2016. By 2020 it was estimated to be worth £4.64 billion per year.

Research from the UK's Agriculture Horticulture Development Board, Pew Research Center and the State of the Global Islamic Economy Report 2019 all highlighted that Muslim diners eat more meat per capita that the general population. This was highlighted by the fact that they account for 20% of lamb consumption in the UK alone despite representing less than 5% of the total population.

With over 3 million Muslims in the UK today, a number set to double by 2030, the UK Halal food sector is one that is of growing importance to the national economy.

What is Halal?

Halal is the Arabic term for permissable. When used in reference to dining it means food which has been prepared in line with Islamic customs.

What is the problem?

Young Muslims represent a unique demographic which is on average 3x more likely to eat out compared to the previous generation. They are also better educated, have more disposable income and have more diverse social groups than their parents.

This means they collectively create demand for Halal experiences which has never been seen before. More and more young Muslims want to try new experiences, travel to new places and enjoy what they see on Instagram and TikTok. The problem is, they're not willing to compromise on their faith and so any food must be Halal.

Currently, the UK Halal food industry is very fragmented. There are over 18 separate Halal certification authorities, none of which are officially recognised by the UK government. Muslims come from different backgrounds and cultures which also means they interpret Halal differently. Some will not eat from restaurants that also serve non-Halal items such as Alcohol or Pork - whilst some are comfortable doing so as long as they are assured there is no cross contamination.

The industry lacks a mechanism that connects Halal diners to restaurants that can accomodate to their dietry requirements. Non-Halal diners have access to a plethora of tools such as TripAdvisor, Deliveroo, Yelp, Google Reviews, OpenTable which allow them to discover, book, order and dine at new restaurants.

Muslims, on the other hand, have to spend time filtering through options and reviews before cross-checking Halal certifications before they can make a purchase. It needs to be easier.

What is Halal Joints

Halal Joints is an award-winning Halal food finder platform which curates Halal restaurants in cities across the world.